【facebook营销】不会用Facebook推广?不怕,我教你 How to Use Facebook for Promotion

2017-07-06 16:18:00
唐玲
原创
967



截至2016年年底,全球互联网用户人数将达35亿,相当于全球人口的47%,而全球社交媒体月活跃用户数已经超过了20亿人次,并且社交网络巨头Facebook拥有庞大的用户人群,这一点早已为所有人熟知。

Up to the end of 2016, the global internet users reach 3.5 billionequivalent to 47% of the world population. Global social contact media active users are over 2 billion. And social network Facebook has many users which is well-known in the world.


你真的了解Facebook? 下面那些信息你又知道几条?

Do you really know about Facebook?How many do you know as follow?

1、 Facebook日活用户超过16 亿

 Facebook’s everyday-actived users are over 1.6 billion.

2、 每 15 分钟就有 7,246 人注册 Facebook,或者每秒 8 人注册

7, 246 people register Facebook per 15 minutes or 8 people per 8 seconds.

3、 平均每分钟 150,000 条消息被发送

150,000 messages per minute average are sent.

4、 所有网站 23% 的流量来自于 Facebook。

23% network flow of all websites are from Facebook.

5、 每天 7.45 亿移动用户使用 Facebook

745 million mobile users use Facebook

6、 Facebook 上共激活过超 10 亿的移动应用链接

Facebook activates mobile app links exceed 1 billion.

7、 用户日均使用 Facebook 21 分钟。

Users use Facebook 21 minutes everyday.

8、30% 的美国民众使用 Facebook 获取每日新闻信息。

30% of Americans get daily news from Facebook.

9、 每月共花费 9.27 亿小时在 Facebook 上玩游戏。

927 million minutes are spent in playing games on Facebook every month.

10、 Facebook 共有超过 4 亿个小企业主页。

On Facebook, there are 400 million homepages of small enterprises.

11、 平均每分钟就有 130 万次内容分享。

There are average 1.3 million contents sharing every minute.

12、 每分钟产生 10 万条好友请求。

There are 100 thousand friend requests every minutes.

13、8.9 亿的用户每天都会登录 Facebook。

890 million users log in Facebook everyday.

14、52% 的用户为女性,48% 是男性。

52% of users are female while 48% of users are male.

15、18 到 29 岁的用户占比 34.5%。

Users between 18 and 29 take up 34.5%.

16、带有图片的状态的互动率比普通状态高出 179%。

Interaction rate of state with pictures are 179% higher than normal condition.

17、问句式的状态的互动率比普通状态高 162%。

Interaction rate of question are 162% higher than normal condition.

18、Facebook 目前一共支持 140 种不同的语言

At present, Facebook supports 140 languages.



在进行Facebook的时候还应该了解以下技巧:

On Facebook, we should learn to know that:

1、 周四、周五的用户参与度更高。

Users on Thursday and Friday are more active.

2、 含有竞争类元素的主页拥有更高的用户参与度。

Homepages contain competition are meant for more users.

3、 疑问类帖子能拥有更多的评论数。

Question post has more number of comments.

4、 使用表情符号可以增加用户评论数。

Using Emoji increases users’ comments.

5、 图片帖拥有更高的用户参与度。

Post with pictures is more attractive.

6、 发帖字越少越好。

The less words you put in your post, the better.




做Facebook不能忽视的技巧:

Skills we can’t ignore:

1、尝试Facebook群组 Try Facebook groups


群组是具有共同兴趣的用户可以自由讨论的地方。在群组里,组员可以发任何形式的内容,就行在个人页面和公司专页一样。

Group is a place for those users who have the same habits to have free conversation. In the group, the members can upload any content just like they do on personal page and company page.


2、创建个性化标签 Custom Tabs

你可以通过专页的‘Views & Apps’来创建个性化的标签。你可以把这些标签当做你专页的登陆页面,即landing page。个性化标签可以包括客户案例,优惠活动或者你们正在举办的其他活动。

You can create Custom Tabs through ‘Views & Apps’. You can use these Tabs as your landing page. Custom Tabs include customers cases, special offers or other activities you are holding.


3、添加里程碑 Milestones

Facebook专页是支持添加里程碑的,这让你能够记录你企业的重大事件。你可以通过动态更新框来发布里程碑,这个需要你输入一些信息,包含名字,地点,事件,简单描述和图片。

You can add milestones in your Facebook page which enables you to record the important events of your enterprises. You can upload the milestones by Dynamic Update box which needs you to input some information like words, places, events, simple descriptions and images.


4、利用Facebook洞察分析报告 Use Facebook to research and report

Facebook洞察分析报告是Facebook内部的分析工具,它帮助你分析和衡量Facebook的整体情况,包括专页的访客数,参与度。它帮助你发现什么内容最能吸引粉丝。

Facebook Insight Analysis Report is an analysis tool of interior Facebook which can help you analyze and measure the situation of Facebook, including visitors and degree of participation. It can help find out which is more attractive to your fans.


5、Tag其他用户或专页 Tag other users or pages

通过启用该功能,只要有用户在帖子中tag了你的专页,这个帖子就会自动发布在你的专页时间轴上。

Using this, once users tag your pages on the post, the post will be sent automatically to your timer shaft.


6、绑定其他渠道 Binding with other ways

你可以把其他渠道绑定到Facebook上。我们不建议绑定Twitter,因为Twitter发布频率远远超过Facebook。你可以绑定Youtube 、SlideShare、Flickr这3个渠道:

You can bind other ways with Facebook. We don’t recommend Twitter because its release frequency are over Facebook. You can bind Youtube, SlideShare and Flickr.


7、置顶或隐藏帖子  Stick or hide the posts

你可以修改你专页上帖子的状态,包括置顶,隐藏或者删除。

You can change your posts’ conditions including stick, hide and delete.


8、嵌入Facebook帖子 Insert Facebook posts

想嵌入Facebook帖子只需要复制一段代码然后粘贴到你的HTML代码里。可以通过这种方式来推广你的Facebook内容,从而获取更多粉丝。

If you want to insert Facebook posts, you just need to copy a piece of code and paste on your HTML code. In this way, you can generalize your Facebook contents to get more fans.


9、不要过度推广你的产品 Don’t overgeneralize your products

可以不时地发布和你产品相关的内容。这里可以用80-20法则。如果你一周发5条内容,那么其中一条应该是和你产品相关的,另外4条应该是帮助性或有趣的内容。

You can publish some contents related with your products from time to time. You can use Rule 80-20. If you publish 5 contents per week, one of five should be related with your products. The others should be helpful or interesting.


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